Yes, if you measure influenced pipeline and assisted conversions, not just last-click leads.
B2B SEO · San Francisco
B2B SEO Consultant in San Francisco
Search strategy for long sales cycles, technical buyers and deals that need more than one approval.
Book an intro call
30 minutes · No pitch, no proposal to chase
San Francisco is full of B2B companies whose buyers are experts: fintech teams selling to CFOs and compliance leads, security companies selling to CISOs, and professional services firms selling to executives. Search volumes are small, several people are involved in every decision, and one deal can be worth more than a year of consumer traffic. SEO built for clicks misses the point.
I build search programs around how those buyers actually evaluate vendors.
Industries I work with most
- Fintech and payments, where trust, compliance language and accuracy matter on every page.
- Cybersecurity and fraud, where buyers are technical and spot marketing fluff instantly. My agency has run programs for Sift, Aikido and EasyDMARC.
- Professional and tech-enabled services, including PR firms like 5WPR.
- B2B marketplaces and platforms with several audiences on one site.
What changes in a B2B program
- Keywords by buying committee: the practitioner comparing tools, the manager building a business case, the executive checking risk. Each needs different pages.
- Proof-heavy content: use cases, integration details, security and compliance information, honest comparisons.
- Value over volume: a keyword with 40 searches can beat one with 4,000 if the right buyer is behind it.
- AI visibility across the committee: different roles ask AI assistants different questions. I track them with PromptRush. See AI SEO in San Francisco.
Frequently asked questions
That's the usual setup.
Yes, when I'm in town.
Book an intro call
Bring your ACV, your sales cycle and the accounts you want more of. We'll work out whether search can reach them.
Book an intro call
30 minutes · No pitch, no proposal to chase