01
Collection strategy
Which collections should exist, which searches each owns, and how they link.
Ecommerce and Shopify SEO · Los Angeles
Ecommerce and Shopify SEO Consultant in Los Angeles
Strategy for LA brands that need organic to carry more of the growth as paid gets more expensive.
Book a store review call
30 minutes · No pitch, no proposal to chase
Los Angeles is one of the biggest DTC hubs in the country, especially in fashion, beauty, wellness and home. Most of these brands grow on paid social first. Then acquisition costs climb, margins shrink, and someone asks why the store gets so little organic traffic for the products it's known for.
The answer is usually in the store's structure, not its blog. I help LA ecommerce teams fix the pages that carry commercial searches, collections and products, and build from there.
Where ecommerce SEO usually breaks
- Collection pages with no copy, duplicate titles and weak internal links.
- Faceted navigation creating thousands of filter URLs.
- Duplicate product URLs across collections.
- Supplier descriptions copied across products and variants.
- Discontinued products deleted along with their rankings.
- Missing product, price, availability and review structured data.
What I work on
02
Product templates
Templates that make every product page unique and useful at scale.
03
Crawl control
Filters, sorting and pagination kept out of the way of the pages that earn revenue. More on technical SEO in LA.
04
Buyer guides and comparisons
Content that ranks for research searches and routes shoppers to collections.
05
AI shopping visibility
Whether ChatGPT and Google's AI recommend your products, and which reviews, listings and publications drive those answers.
Shopify SEO for LA brands
Most LA DTC brands run on Shopify or Shopify Plus. It's a strong platform with known limits: fixed /products/ and /collections/ URLs, duplicate product paths through collections, apps that bloat page speed, limited robots and sitemap control, and Markets setups that need correct hreflang. I review stores with your developers or theme partner and turn fixes into clear tasks.
How I work with LA brands
An audit and roadmap first, then ongoing strategy with your growth team. When you need execution at volume, my agency team in Los Angeles handles content, technical work and links, scoped separately. I meet LA clients in person when I'm in town.
Frequently asked questions
Usually collections. They target higher-volume commercial terms and pass authority to products.
Only for searches that lead to purchases, like buyer guides and comparisons.
Redirect to the closest alternative or category instead of deleting.
Book a store review call
Send me the store and the categories that matter most. I'll tell you where the organic revenue is currently leaking and what I'd fix first.
Book a store review call
30 minutes · No pitch, no proposal to chase