01
Crawling
Can search engines and AI crawlers reach your important pages, and are they wasting time on pages that don't matter?
Technical SEO · Los Angeles
Technical SEO Consultant in Los Angeles
Find what's blocking search engines and AI crawlers, and turn it into work your engineers can ship.
Book a technical review call
30 minutes · No pitch, no proposal to chase
Los Angeles has a particular mix of complex websites: streaming and media platforms with huge content libraries, Silicon Beach SaaS products on modern JavaScript frameworks, and DTC stores with thousands of products and filters. They share one problem. Search engines and AI crawlers often can't see or understand large parts of the site, and nobody on the team knows it.
Most technical SEO problems aren't hard to fix once someone finds them. The hard part is finding the ones that matter among hundreds of crawler warnings, explaining them to engineers in their language, and getting them prioritized against product work. That's the part I focus on.
What technical SEO covers
02
Indexing
Are the right pages in the index, and staging, filters, duplicates and app pages kept out?
03
Rendering
Does content that loads with JavaScript actually get seen?
04
Architecture
Does internal linking tell search engines which pages matter most?
05
Performance
Core Web Vitals on real devices.
06
Signals
Canonicals, redirects, hreflang, structured data and sitemaps doing their job.
Problems I see most in LA companies
- Media and content sites: crawl budget wasted on tag, archive and paginated pages while new content takes weeks to get indexed.
- SaaS on Next.js or React: pages that serve empty HTML to crawlers, and docs or blogs on subdomains with no linking strategy.
- Ecommerce stores: filter URLs multiplying into thousands of low-value pages, and duplicate product paths. See ecommerce and Shopify SEO in LA.
- Sites after a redesign: redirect chains, broken canonicals and orphaned pages. See SEO migrations in LA.
- AI crawlers blocked by accident in robots.txt or by a CDN setting.
How I work
- Crawl and log review to see what search engines actually do on your site.
- Prioritize by impact. Most sites have five to ten issues that matter and a long tail that doesn't.
- Engineer-ready tickets with evidence, acceptance criteria and how to test.
- Release reviews on staging or pull requests so new problems don't ship.
I'm Roman Daneghyan, founder and CEO of The Business Rover and CMO of Renderforest. When a client doesn't have engineering capacity, my agency's developers can implement fixes, scoped separately. I work with LA clients remotely and meet in person when I'm in town.
Frequently asked questions
I work with your engineers. If you don't have capacity, my agency team can implement, scoped separately.
The big fixes are. After that, a light review of releases prevents regressions.
Yes, when I'm in town.
Book a technical review call
Bring your crawl data, your backlog or just the symptom you can't explain. I'll tell you what I'd look at first and what it would take to fix.
Book a technical review call
30 minutes · No pitch, no proposal to chase